Last Updated April 15, 2022
When you use the Services you may also be subject to the privacy policies of our customers or third-party service providers with respect to their use and collection of your personally identifiable information.
- Collection of Personal Information.
We collect information you provide to us that includes:
- Your name and email address
- Your phone number(s) and mailing address
- Your location
- Information about the web browser, operating system, and device you’re using to visit our website, including your IP address
- Usage data from the pages you view and actions you take on our website
- Information you submit or provide such as real estate searches and preferences, home search criteria, information about financing for the purchase of real estate, and other information related to the purchase or sale of real estate.
Additionally, if you choose to work with a locally licensed provider or affiliate, that provider or affiliate may collect additional information about you in order to provide you with better service. We collect (i) contact information provided by you when you register for one or more of our Services, such as your first name, last name, email address, secondary email address, physical or mailing address, home phone number, cell phone number, desired services, agent you are working with, if applicable, and company; (ii) information we obtain from your use of our Services, such as server log information (e.g., your queries, phone number, and internet protocol address at the time of user creation), device-specific information (e.g., web browser you are using, your hardware model, operating system version, unique device identifiers, and mobile network information including phone number), physical location information collected from GPS location data and mobile wireless access points, and login information; (iii) information we collect during your website sessions, such as pages visited, saved listings, and saved searches; (iv) information provided by you when you participate in any promotions or contests offered by us or one of our affiliates; (v) information provided by you when offering feedback or completing profile forms; and (vi) any information provided to us by our real estate affiliates, such as additional contact information, real estate activity such as properties viewed, and transaction history.
Please note that Highestprice.com, LLC’s affiliates have the ability to use custom forms with free form text fields to request any information they would like from those submitting the form. Highestprice.com, LLC allows its affiliates to request any information they want through forms on their websites, as that information is voluntarily provided by users of our real estate affiliates’ websites. Highestprice.com, LLC has no control over the type of information requested via forms and encourages users who do not want to submit their information to discontinue use of the Services immediately.
We only collect personally identifiable information that you voluntarily provide to us or that our affiliates provide to us. You may refuse to provide consent at any time. However, this may prevent you from accessing and using the Services or certain aspects of them. In all instances, we retain personally identifiable information for only as long as is necessary to meet the purposes of the collection (see “How We Use Information We Collect” below), or any applicable law.
- Cookies, Tracking, and Analytics
We use both session cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. Persistent cookies enable us to (i) know when you are logged in and to provide content to you based on your preferences, such as listings that match saved searches or are similar to previously-saved listings; (ii) track user activity such as pages viewed and match user activity to session data to better understand your preferences; and (iii) share information with third-party vendors on your preferences for the sole purpose of fulfilling the Services and providing you the most relevant user experience. A persistent cookie remains on your hard drive for an extended period of time.
You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Most browsers allow you to turn off the cookie function. Removing persistent cookies will restrict the Highestprice.com, LLC Services you can use, such as receiving targeted recommendations and alerts.
We also use tracking pixels and third-party cookies on our sites from other third-party vendors. Tracking pixels are code snippets added to a website in order to gather information about a user’s browsing behavior. Data points collected include (i) information about the web browser, operating system, screen resolution, and device used to visit the website, including your IP address; (ii) usage data from the pages you view and actions you take on the website, including forms you submit and information you request; (iii) the date and time you visit the website; and (iv) actions taken to get to the website, such as ads you click on.
Some states require us to let you know how we respond to web browser Do Not Track (DNT) signals. Please note that our Websites do not recognize or respond to any signal which your browser might transmit through the so-called “Do Not Track” feature your browser might have. If you wish to disable cookies on our Websites, you should not rely on any “Do Not Track” feature.
- How We Use Information We Collect
We use the information we collect to:
- Effectively provide, improve, and promote our Services
- Debug and prevent the recurrence of user specific issues on behalf of our affiliates
- Communicate with you, including to answer questions and respond to concerns
- Understand your needs and preferences
- Personalize our content to better meet your needs
- Establish and maintain commercial relationships
- Fulfill purchases of our Services
- Manage and develop our Services
- Operate our business using lawful business purposes and as permitted by law
We may combine information from one Service with information, including personally identifiable information, from other Highestprice.com, LLC Services.
- Information We Share
We share your data with our affiliates and contracted business partners in order to allow them to provide you with effective real-estate-related services, knowledge, and guidance. We also share your data with third-party providers who support our platform, such as email services. We do not share personally identifiable information with anyone else, including advertisers, unless specifically stated. We may also share anonymized data that does not personally identify you.
We may share your personally identifiable information with third-party vendors that support our Services (e.g., email services or customer support tool providers). We may share any or all data points specified in the “Information We Collect” section in this Policy, with the exception of login and IP information, which will not be shared. We will never provide your personally identifiable information to anyone else, except to any successor(s) to our business (e.g., following a merger or sale) or as specified below in “Legal Disclosures.” We may also share aggregated, non-personally identifiable information publicly and with third parties such as our real estate affiliates and advertisers.
- Legal Disclosures
We reserve the right to disclose your personally identifiable information as required by law and when we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud or security incidents, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
- Other Websites
- Children’s Privacy
The Services are not intended or directed to children under the age of 18, and we do not knowingly collect any personal information, or knowingly track the use of our Services, from children. If we have actual knowledge that personal information about a child under 18 years old has been collected, then we will take appropriate steps to try and delete such personal information.
Any information you provide to us (such as your name, email address, phone number, and company) by submitting a form, creating an account, registering for an event, signing up to receive our newsletter, requesting information, or through use of our Services, is securely maintained. We follow generally accepted industry standards and employ reasonable technological, organizational/administrative, and physical safeguards to protect the integrity and security of the personally identifiable information submitted to or received by us, both during transmission (whether to or from us) and after receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we follow generally accepted industry standards to protect your personally identifiable information, we cannot guarantee its absolute security.
- Accessing, Correcting, and Deleting Your Personally Identifiable Information
You have the right to obtain a copy of your personal data upon your request and make sure that the information we hold about you is accurate and up to date. If any of your personal data is inaccurate, you can request to update such data. You can also request to delete your personal data, provided, however, we may refuse to comply with your request for deletion under certain circumstances, e.g., to comply with legal requirements or for any other legal purposes. If you want to access, update or delete your data, please contact us.
- Other Jurisdictions
Under California privacy laws, including the California Consumer Privacy Act (“CCPA”), we are required to provide California residents certain specific information about how we handle their personal information, whether collected online or offline. This section does not address or apply to our handling of publicly available information made lawfully available by state or federal governments or other personal information that is subject to an exemption under the CCPA. Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. The table below sets out generally the categories of personal information (as defined by the CCPA) about California residents that we collect how we may disclose these categories to others for a business purpose.
In addition, if you are a resident of the European Union, you have additional rights as provided under the General Data Protection Regulation (GDPR):
- Object to or restrict the processing of your data under certain circumstances.
- Withdraw consent for the processing of your data.
- Not be subject to decision-making based solely upon automated processing under certain circumstances.
- Request a portable copy of your data.
- File a complaint with a data protection authority.
To exercise any of these rights, if provided in your country of residence, please contact us as provided below under “Contacting Us.”
- Updates to Our Policy
- Contacting Us